Re: UKNM: How to increase banner click through rates

[Simon Bradley]

While you are there don't forget to change the refresh on the banner to 5 seconds, that way as soon as I have downloaded 1 ad I can start downloading the next, I just love seeing my bandwidth

disappear.


jude robinson wrote:


 > William Wemyss wrote:

 >  >

 >  > Lastly, effective use of technology is also innovative. For instance moving away from straight gif and animated gif banners to towards Rich Media and Java drives clickthrough rates up.

 >

 > Yeah - why not bung a bit of ActiveX in there as well. combine it with

 > some Flash and a bit of DHTML and some poorly written applet and watch

 > the clickthrough rate rocket. Maybe you could try drawing some

 > correlation between clickthrough rates and filesize...I bet you'll find

 > the larger the banner the more users will clickthrough...after all,

 > there's nothing we users like more than waiting 30 seconds for page

 > content to load because the banner is so large. A good idea might be

 > banner only sites where you can go to watch extra large banners (not)

 > downloading in front of you and crashing your browsers *all day long* -

 > just imagine the clickthrough from that. Fantastic. Anyone know any

 > openminded VC's?



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