RE: UKNM: How to increase banner click through rates

[Rod Begbie]

 > For instance moving away from

 > straight gif and animated gif banners to towards Rich Media and

 > Java drives clickthrough rates up.


So does having a banner which looks like a dialog box/scroll bar/other piece

of Windows functionality, or makes the user believe that they'll get cash/a

prize just for clicking on the banner.


But I bet that the Back button gets hit pretty quickly once the user feels

they've been tricked.


(Not to mention all the potential visitors you've just lost because their

browser crashed when the Java VM started up.)


What happens to the rates of people performing a transaction on the

advertiser's site?


rOD.


--

  rOD Begbie +---------------------------------------------------------

   indiekid  | this is me ...................... http://www.begbie.com/

  Boston, MA | this is my radio station .... http://sweeney.begbie.com/

------------+ this is what i'm looking at ..... http://log.begbie.com/ 



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