Re: UKNM: How to increase banner click through rates

[jude robinson]

William Wemyss wrote:

 > 

 > Lastly, effective use of technology is also innovative. For instance moving away from straight gif and animated gif banners to towards Rich Media and Java drives clickthrough rates up.


Yeah - why not bung a bit of ActiveX in there as well. combine it with

some Flash and a bit of DHTML and some poorly written applet and watch

the clickthrough rate rocket. Maybe you could try drawing some

correlation between clickthrough rates and filesize...I bet you'll find

the larger the banner the more users will clickthrough...after all,

there's nothing we users like more than waiting 30 seconds for page

content to load because the banner is so large. A good idea might be

banner only sites where you can go to watch extra large banners (not)

downloading in front of you and crashing your browsers *all day long* -

just imagine the clickthrough from that. Fantastic. Anyone know any

openminded VC's? 



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