UKNM: RE: UKNM Digest V1 #383

[Anthony Appleby]

From: Anthony Appleby

Email:

aaaatl [dot] uk [dot] com

Re: UKNM: Online Media Schedule Evaluation


 >Does anyone know if there is any software in existence that allows one to

 >evaluate the reach of an online media schedule like there is with

 >traditional media (i.e. TGI etc) Also, is there any software that could

 >potentially measure potential effectiveness/reach of keywords?


We have in development some software that can establish how well represented

a site is on the internet. It measures things like how many sites link to

your site, how high up in the search engines you rank for your keyword, but

more interestingly tries to predict how popular a site is relative to its

competitors - from an online perspective (i.e. it cannot measure traffic,

but it can for instance measure how high up the site is listed in other

sites that have links pages on the subject eg how well represented it is in

say yahoo).

It is difficult to reverse track how much banner advertising a site is

buying but there are some indications we can use given certain criteria. We

would welcome some real-life objectives to work on. Please email me on

aaaatl [dot] uk [dot] com

___________________________

Internet Strategy and Promotion Consultant

ATL Strategic Communications Limited

Welsbach House, Broomhill Road, London SW18 4JQ

Tel: 0181 871 5119  Fax: 0181 874 0084 Email:

aaaatl [dot] uk [dot] com

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