UKNM: Re: RE: UKNM Digest V1 #383

[Keith]

Ther is lots of software out there. The real question is "what will actually

do the job?"I used to look at;

http://208.243.247.112/freeservices.html


Then along came severina, who offer a free check of effectiveness.I was a

little underwhelmed when they told me my search results were being sent by

snail mail.However, Nikki from severina seems to be a good egg and a valued

( at least by me ) member and contributor to this list, so we shall not say

too much on this score.

Then just today Tim suggested;

http://www.analogx.com/contents/download/network.htm


as an aid and I have to agree the keyword section is seriously impressive.

On this exact point I have been corresponding with

calgurlpacbell [dot] com

           If you send a request to this email Tina will

send you a free report entitled  "about search engines"..... The clarity of

which and lack of pretension may persuade you that this is a space to watch.

Hope this helps.


     Regards Keith.


----- Original Message -----

From: "Anthony Appleby" <

atlatl [dot] uk [dot] com

>

To: <

uk-netmarketingmail [dot] chinwag [dot] com

>

Sent: 03 February 2000 22:10

Subject: UKNM: RE: UKNM Digest V1 #383



 > From: Anthony Appleby

 >

Email:aaaatl [dot] uk [dot] com

 > Re: UKNM: Online Media Schedule Evaluation

 >

 >  >Does anyone know if there is any software in existence that allows one

to

 >  >evaluate the reach of an online media schedule like there is with

 >  >traditional media (i.e. TGI etc) Also, is there any software that could

 >  >potentially measure potential effectiveness/reach of keywords?

 >

 > We have in development some software that can establish how well

represented

 > a site is on the internet. It measures things like how many sites link to

 > your site, how high up in the search engines you rank for your keyword,

but

 > more interestingly tries to predict how popular a site is relative to its

 > competitors - from an online perspective (i.e. it cannot measure traffic,

 > but it can for instance measure how high up the site is listed in other

 > sites that have links pages on the subject eg how well represented it is

in

 > say yahoo).

 > It is difficult to reverse track how much banner advertising a site is

 > buying but there are some indications we can use given certain criteria.

We

 > would welcome some real-life objectives to work on. Please email me on

 >

aaaatl [dot] uk [dot] com

 >

 > ___________________________

 > Internet Strategy and Promotion Consultant

 > ATL Strategic Communications Limited

 > Welsbach House, Broomhill Road, London SW18 4JQ

 >

Tel: 0181 871 5119 Fax: 0181 874 0084 Email: aaaatl [dot] uk [dot] com

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