Re: UKNM: Online Media Schedule Evaluation

[Ray Taylor]

James Flint <

jamesflint6hotmail [dot] com

> asks:


 > Does anyone know if there is any software in existence that allows one to

 > evaluate the reach of an online media schedule like there is with

 > traditional media (i.e. TGI etc) Also, is there any software that could

 > potentially measure potential effectiveness/reach of keywords?


It would be nice if (a) online media was as grown up as trad media - it

ain't, and (b) if computers could solve all our problems.


In practice, you need a bit of wetware to do the trick. Don't go to a

traditional agency for this, they tend not to employ any - just limpware,

soggyware, and mouldyoldware - eyeconomy's valued advertising agency clients

are of course an exception :-)


You are welcome to use our online media owners' database to evaluate reach

of UK sites by page impressions delivered per month:

http://www.eyeconomy.com/resources/mediamen.pl but please be aware our

hosted server is a bit shakey this morning.


Ray Taylor

www.eyeconomy.com the uk online media experts

020 8249 6313



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