Profiting from the Internet

An interactive course enabling participants to understand how to develop an effective online presence and what pitfalls to avoid. The content will be presented from a commercial rather than a technological perspective

Suitable for: Publishing directors, publishers, senior managers, senior marketing and circulation key decision makers. No technical knowledge needed.

Course content:
• planning a successful internet presence
• revenue generating – how to make money from commercial partnerships
• using your offline content to create a compelling site – cost effectively
• social networks – building a thriving community both on and offline
• email marketing – how to get your campaign noticed
• how search is changing to meet user needs and what that means for print media
• driving subscriptions online to benefit print
• which companies are having success on the web, and why
• going global – enabling your products to achieve an international reach
• digital magazines – the next generation of publishing analysed and explained.

For more information about this course visit the Profiting from the Internet homepage.