Know your Online Audience
Date:
8 Oct 2008 - 09:30 This course will let delegates will develop an advanced knowledge of consumers’ relationships with online publications and the strategic impact of their choices and activity.
Suitable for: Senior commercial decision making managers with responsibilities related to determining how to generate online advertising revenue out of their audience.
Course content:
• the online audience and its activities
• content and applications people are using
• emotional engagement and mind set of online users v other media
• consumer interaction with websites – research and usuability
• consumer interaction with different ad formats
• building consumer interaction into strategy
Cost:
member price = £410 + VAT, non-member price = £490 + VAT 
