Introduction to Search Marketing

The course will enable delegates to have a better understanding of how search is evolving, and how they can use its reach to drive traffic, revenue, and subscriptions.

Suitable for: Marketing professionals, senior circulation professionals, online executives and publishing decision makers.

Course content:
• how search engines work – and improving your brand’s visibility
• different revenue models – how they work and how to use them
• improving visitor numbers with website optimisation and promotion
• researching competitors to get ahead of the game
• how search is evolving – and how to take advantage
• understanding business models such as social networking
• how the video sharing boom will affect magazine marketing
• using keywords, AdWords and site optimisation
• how to look for and combat click fraud
• how to move your site(s) up the rankings

Course leader John Weir
Member price £395 + vat
Non-member price £475 + vat