Delivering Content for Digital Magazines
Run by the PPA this course will allow delegates to learn how digital magazines work, how to use them to drive circulation and build subscriptions, and the secrets of selling them to advertisers. Additionally delegates will identify ways to make them a profitable revenue stream.
Suitable for: Circulation, editorial and publishing professionals wishing to get an understanding of digital magazines and their potential.
Course content:
• case studies of companies using digital magazines that work – and some that don’t
• editorial guidelines – how much content should you use
• free or paid – which model will help you meet your goals
• adding value – how to get advertisers to see your digital product as unique
• an analysis of the key vendors, what they offer, their strengths and their weaknesses
• driving print subscriptions from digital editions
• how digital audits work and how to use e-magazines to build circulation
• examples of interactive content and how this will develop in the future
• 10 ways to make your e-magazines work to your advantage
digital rights management – protecting your copyright
For further information check out the training program:
