technology

As Facebook heads towards a record stock flotation that could value the company at £63 billion (and Mark Zuckerberg at £17.8 billion), we have to ask what role we, the users, play in its success.

The website relies on adverts to generate profit. Those can be directed either to an external website or to a branded Fan Page. Marketers realised early on that directing their ads to a Fan Page rather than a standard ‘Dot Com’, not only meant a better response (the site shared information about other friends who endorse the action), but also introduced the potential to grow massive marketing databases to which they could direct promotional messages at no further cost.

We’ve all swallowed the pill and a quick glance at your new timeline profile will show how many Fan Pages you have now ‘liked’- far more than you’d imagine, it’s not uncommon for single profiles to join hundreds a year.

We are very excited to announce another very awesome addition to this year's #SMWLDN, the Social Media Week London 2012 Awards, sponsored by 3 Monkeys. 

The categories for the awards will be announced at tomorrow night's Official #SMWLDN Closing Party.

In keeping with the Global Social Media Week theme; "empowering change through collaboration," the awards will be judged by you and awarded in 2 weeks time. Voting will be done via the Chinwag website. 

With so much going on, the #SMWLDN Closing Party is definitely an event not to missed - we'll be releasing another 50 tickets at 2pm today, so make sure you're quick and grab yourself one before they all go.

If, like me, you're an avid tea drinker and have been wondering how you'll manage to fit in your daily fix between running from event to event during Social Media Week London, we have some good news for you.

Yorkshire Tea's very own Little Urn will be joining us outside the SMWLDN Hub at the Design Council on Wednesday 15th, where you'll be able to grab a cuppa to keep you going.

This year for Social Media Week London, we’ve got some amazing partners, and learning more about each of them inspires our team and challenges how we at SMWLDN do what we do.

Bringing on Small Business Sponsor, Constant Contact has been no different.

Learn a bit more about them with us, as we talk with Annette Iafrate, Vice President & Managing Director, UK at Constant Contact Constant.Through affordable and easy-to-use marketing tools, Constant Contact helps create and grow customer relationships. And now, they’re here to help strengthen and grow how we support small businesses in this area.

It's almost here, Social Media Week London is only a few days away!

To make sure you're completely in the know, we've pulled together daily event highlights so you know exactly where you should be next week.

The below highlights are for Tuesday 14th Feb, but you can also take a look through the full SMWLDN schedule and check out the events taking place at The SMWLDN Hub.

If you haven't already - make sure you're signed up!