technology

If this were a TV show, it'd be called something like 'When Direct Marketers Go Bad'. I'm talking about a website called No More AOL CDs, which I got told about this morning (thanks, Olly).

OK, so that's not strictly true and on the face of it not a great idea to put expensive and sophisticated electronic machinery into water. It might be fun to watch, and if blowing up things is your bag, try out some Smartie pyrotechnics à la Big Clive (Warning: not for the faint-hearted or children or chocolate lovers).

Make Errors Work For You
UK-Netmarketing Weekly Round-up - March 30, 2001

Did you remember Mother's Day? Or did you find yourself on Friday afternoon hunting round websites for a company that could deliver the required floral tribute in time? Subscribers to the list didn't have much like trying Interflora, finding their website down for maintenance. The conversation focused in on the actual message that the maintenance page conveyed about the website and the brand.

The best tools for the job
UK-Netmarketing Weekly Round-up - June 2, 2000

The tussle between those who want graphical wizardry overriding concerns about the actual usability of a website tend to be ignited by pretty much any discussion of Flash.

Amazon grabs a patent on affiliate programs.
UK-Netmarketing Weekly Round-up - March 02, 2000

The week started with much surprise and equal chagrin after Amazon.com was granted a patent on that favourite technique of most e-tailers, affiliate programs. Anna Pedroza was first in, writing, "Any view on Amazon's new patent of their affiliate program?" Unsurprisingly the list�s members had plenty to say.