How does social media affect (or reflect) the basic ways in which we understand ourselves and others? One question seems to resurface: is the development of “Web 2.0” is changing us in some way, or is it simply a technological development in which the same old psychological traits express themselves differently?
Social media has penetrated into the social and interpersonal lives our connected-up society rapidly and continues to grow. Facebook alone reports that it has more than 800 million active users. Unsubstantiated reports across Twitter inform me that it is fast approaching one billion. There must be something very compelling about social networking.