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We're delighted to announce the latest additions to Chinwag Insight: Psychology of Online Insight Conference! Joining the lineup is: 

Craig Sullivan 
Group eBusiness Manager at Belron (aka AutoGlass)
'Psychology: changing behaviour, increase conversions, cut costs'.
Craig is going to explain his love of studying customers and testing new products, services and page designs on 28M+ website visitors. Using  psychological principles, he'll explain how you can change consumer behaviour, increase conversion rates and lower running costs. 

Martin Talks
President of Digital at Draftfcb
Martin will be talking about 'Why Emotion Drives Your Bottom Line'.

Stuart Battersby and Matt Purver
Co-Founders of Chatterbox
Stuart and Matt will discuss  'Using conversational analysis to understand influence and interaction'.

The wonderful guys (and girls) at Ravensbourne have helped us during two Social Media Week London's, Feb 2011 and this February just past.

On the 13th & 14th June, Ravensbourne2012 will be opening its doors to industry and the public, to showcase London’s brightest new graduates. The two day festival, organised and designed by the student body, is a chance to see a collaborative showcase of graduate work, alongside other outstanding live events and installations. A graduate show like no other. And the invite is extended for you to attend.

Budding brands and those with gazillions of fans alike have one thing in common - a hunger to give things away.

When you're looking at a report suggesting that the start-up cost of client acquisition through AdWords or traditional marketing is nearly always higher than the initial purchase price of your product, it's extremely tempting to brainstorm your way down to the lowest form of marketing...the give-away. Let me argue that we must not and should not go there.

The Earlybird is due to fly the nest! Yes, Earlybird tickets (at only £149*!) for Chinwag Insight: Psychology of Online Influence end this Friday 20th April, so make sure you snap yours up before it's too late!

// Buy tickets now!

The latest in the Chinwag Insight series, the Psychology of Online Influence, will be a half-day conference taking place on Thursday 3rd May.

With top speakers such as Nathalie Nahai (The Web Psychologist), Dr Barbie Clarke (Family Kids and Youth), Elizabeth Kessick (JustGiving), William Higham (The Next Big Thing) and more sharing their insight, you'd be a fool to miss out!

You may well have heard about the latest in our Chinwag Insight series, the Psychology of Online Influence, taking place on Thurs 3rd May. You'll be glad to know we've recently added to our impressive speaker line-up.

Along with our previously announced speakers, we'll be joined by the wonderful Elizabeth Kessick, Head of Insight at JustGiving and Dr Barbie Clarke, Founder and Managing Director of Family Kids and Youth.

UKTI Trade and Investment are running a high profile Trade Mission to China from 28th May - 1st June 2012, led by Lord Green, Minister of State for Trade & Investment.

The multi-sector mission is timed to coincide with the China International Fair for Trade in Services (CIFTIS) and will also include a "UK Day" Showcase with networking and bespoke b2b meetings, networking with Chinese government officials and more.

To apply, complete this application form and return to Allegra at B-to-B (details on form or below). Closing date for applications is Friday 20th April.