marketing

marketing

Top 100 Brands: Apple Overtakes Google, China on the Rise

Cycad Apple by Josh Work

Google might have overtaken Apple in the battle for mobile operating system dominance but in the war of brands, Apple's the new number 1 according to sixth annual BrandZ Top 100 Most Valuable Global Brands study.

Up 84% on last year's value Apple takes the top slot with a brand value just topping $153m, with Google relegated to second place at $111m. Brace yourself brand pickers, here's the top ten:

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9 May 2011 by Sam Michel

Online Marketing Show at Marketing Week Live

The Online Marketing Show provides the newest tools in the digital marketing industry. Supported by New Media Age, the event helps marketers make sense of and leverage the endless opportunities of digital marketing to improve campaign performance through a range of online marketing workshops and educational content.

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Date: 29 June 2011
Location: Grand Hall Olympia, UK

SMW London Round-up: Game On! Games & Brands sponsored by Nokia and JWT

NokiaConnects

Social Media Week London generated so much coverage that it’s taken us a little while to pull together all the information. This review brings together the video, tweets and speaker presentations from Game On! Games & Brands sponsored by Nokia and JWT.

Traditionally two separate industries, games and social media have meshing together in a variety of ways, providing opportunities for brands.

Traditional games companies are embracing social media, social gaming market is set to hit over $1bn this year and brands are combining game mechanics and social media to drive campaigns.

Opportunities exist, all are benefiting from targeting a wider demographic, increasing engagement and create rewards and status to drive behaviour both off and online.

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5 May 2011 by Lauren Cotton

Ale 2.0 at the Harp

This is a relaxed meetup for people who work in digital and like real ale (or other drinks). There are no name badges.

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Date: 5 May 2011
Location: The Harp, UK

Understanding Affiliate Needs / Voucher Codes

‘Voucher Codes,’ is the third event in a series of seminars on, ‘Understanding Affiliate Needs’ being held by affiliate network, Webgains. Free of charge and open to all merchants, the ‘Voucher Codes’, event is being held at The Backroom, St Martins Lane Hotel , 45 St Martins Lane, WC2N 4HX on Friday the 27th May 2011, 9:30am -2:30pm.

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Date: 27 May 2011
Location: St Martins Lane Hotel, UK

Mixing Digital with Dinner: Tips from 35,000 Ft

Virgin Atlantic's Social Media and Digital Policy.Claire Higgins is joining us for dinner to share her views and advice on vtravelled's social media strategy and their plans to connect with customers at 35,000 feet.

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Date: 11 May 2011
Location: Ristorante Biagio, UK

Digital Sparks: Technology for Publishers

Digital Sparks has been conceived to provide a focussed event for an invited audience of publisher and media owner decision-makers to hear directly from a handful of innovative technology providers alongside keynote speaker insights.

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Date: 29 June 2011
Location: Bureau Private Members Club, UK

Linkedin Workshop London

Programme 1 – Learn how to build an effective profile 2 – Learn how to leverage your network 3 – Learn how to look for people and information and increase your reputation 4 – Key features on LinkedIn and real-life cases

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Date: 24 May 2011
Location: BPI, UK

Empowering the Charitable Sector with Interactive Technologies II

Following last year’s successful event which brought together charities, industry agencies and technology suppliers to share experiences and learn how to engage the public with interactive campaigns, AIME is once again bringing together key organisations and individuals for a one day conference and series of workshops.

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Date: 15 September 2011
Location: LBi, UK

AR Summit (Augmented Reality)

AR Summit, a one day conference & interactive expo taking place on the 16th June 2011 in central London creating the perfect platform for brands, media agencies, publishers, and developers looking to uncover Augmented Reality in full and recognise the potential AR brings any brand or company.

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Date: 16 June 2011
Location: Delfina, UK

Digital Cream Singapore

Digital Cream Singapore is a roundtable forum for the most senior client-side digital marketers to discuss and explore the latest best practice on emarketing procurement, business cases, investment, ROI and supplier selection.

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Date: 10 November 2011
Location: National Library Building, The Pod, SG

Joseph Jaffe at SXSW

Joseph Jaffe launched his new book “Flip The Funnel” at SXSW (Austin, Texas) last month. The book is supposed to help digital agencies, marketing folk and brands reassess how they do business online (and offline). Jaffe is a marketing wizard and hailed as one of the most sought-after consultants, speakers and thought leaders on new marketing.  

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6 April 2011 by Danny Bluestone

Demo night at MoMoLondon

Mobile Monday London's popular demo night is back courtesy of Intel AppUp on 18 April 2011. Free to attend with drinks and networking afterwards. Apply to demo or just come to see what's going on.

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Date: 18 April 2011
Location: CBI at Centrepoint, UK

Content(ment) sponsored by Production Base

A panel event for content makers chaired by New Media Age, speakers include Elaine Bedell (Director of Entertainment, ITV), Paul Banham (Digital Creative Director, JWT), and Matt Smith (MD, The Viral Factory)

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Date: 5 May 2011
Location: Seven Dials Club, UK

The Guardian Activate Summit 2011

A one-day summit for leaders working across all sectors who are building a better future through technology and the internet.

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Date: 22 June 2011
Location: Kings Place, UK