marketing

marketing

Looking for a New Job? Look No Further.

Will Work For Food

Chinwag's Careers Day at Digital Shoreditch is this Friday, May 24th to be exact. The companies are ready and waiting to find their next star employee. Grab yourself a ticket now, it's FREE.

Make the most of Friday, get the medical attention your cv needs at the surgery, wander upstairs for a workshop and catch a presentation in the main room, read the full agenda bellow.

The only thing left to do is introduce the final six companies exhibiting: Pharmiweb Solutions, Inspiring Interns, Harvest Digital, BrightLemon, Enternships, LGCH.

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Mixing Digital’s Digital Sparks for Agencies

At this event you will hear from a select group of technology providers who are changing and enhancing the way that agencies create, track and deliver omnichannel marketing campaigns as well as taking the opportunity to network with your peers, create useful business relationships and share a few free drinks with us too.

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Date: 5 June 2013
Location: Shropshire House, UK

Bunnyfoot training course: User Testing

How to do it yourself to get key insights and make improvements to the way you interact with your customers

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Date: 19 June 2013
Location: Bunnyfoot office, UK

Bunnyfoot training course: Designing for the Human Mind/ Brain

Exploiting psychology and neuroscience to deliver exceptional interactive design

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Date: 11 July 2013
Location: Bunnyfoot office, UK

Bunnyfoot training course: Designing for Persuasion

How to make sure your design and copy creates action and avoids procrastination

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Date: 9 July 2013
Location: Bunnyfoot office, UK

My Brain is a Temple

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Yielding to my curious side, I had the opportunity to flee the office for the afternoon, and attend Chinwag Psych. With my background in PR I had no clue what to expect from a pyschology conference, but soon enough I was up to my knees in knowledge; learning about how neuroscience, behavioural psychology and machine learning could revolutionise media, marketing and business.

In case you missed out, I’ve put together a couple of highlights from the sessions I sat in on:

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Measuring your return on investment in your business

Find out how to: Convert leads into sales Improve your customer retention rate Measure your service delivery Improve staff performance Increase your profitability

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Date: 11 June 2013
Location: British Library Business & IP Centre, UK

Chinwag Psych Interview: Leigh Caldwell “You might say this is what our whole lives are for..."

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Chinwag Psych saw experts across marketing, advertising, psychology, machine learning and neuroscience deliver ways best to understand your target market. 

Through a range of academic speakers and practitioners, there was a lot to be learned about how we can gain insights to run an efficient team or what a customer might be thinking.

Leigh Caldwell is a combination of both academic and businessman as the CEO of Inon and a cognitive behavioural economist. But what is that and how did he end up with that title?

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Chinwag Psych Reading Round Up: Nudge Unit Failure, Live Brain Surgery and Young Materialism

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Chinwag Psych was a huge success yesterday. We have our picks of recent revelatory reading just to keep the mind tintilated...
Handwritten revelations of the mind?
The controversial practice of graphology - deducing personality from handwriting - is still making headlines. Bad news for those of us from the 'chicken scratch' school of penmanship.
Many people, it appears, value the 'information' they can glean from a handwritten job application. Judgements can be made about the character of a person from the way that they write, let alone what they are writing. Would you pass the test? 
Find out more in Discovery News
Is advertising pushing youth materialism?
Over on Red Orbit, an intriguing article looks at a study by San Diego State University asking if teenagers are more materialistic and less likely to want to work to earn money, or if that is just the perception of an older generation.
Advertising could be driving teenagers to want more and work less. Understanding generational trends can mean the difference between a well placed campaign or a failed attempt - and so taking a look at what’s on the mind of a teenager might be less gross and more useful than you might initially think.
Read more here
Vorsprung durch technik? 
If you’re following business trends then you can’t help but notice how important machine learning is to big online companies. 
Amazon is naturally all over this, and is planning the development of a centre for cloud technologies in Dresden and Berlin. 
According to GigaOm, around 70 engineers will be hired to work on tech for management systems and operating systems as well as machine learning to be used across its businesses. 
Read more here
It’s only brain surgery...
Fancy watching a little live brain surgery? Hey, who doesn’t, right? There is an opportunity for those with a strong stomach to watch a live webcast of a minimally invasive brain aneurysm repair on May 23.
For the insatiably curious, it’s a chance to literally see what is going on inside a person’s head. 
Read more here
A healthy dose of neuro skepticism
It’s easy to be blinded by science, but critical thinking is also important when what you read may not have been interpreted correctly. 
Check out this interview in Forbes with neurologist and writer Robert Burton who has brought out a book that questions what neuroscience can and cannot do. Worthwhile reading for all of us and a good idea to help us take a closer look at the information that is presented to use because it’s ‘scientific’. 
Read more here
The nudge that failed
If you’re interested in behavioural psychology and economics then you will understand the term ‘nudge’ -  that is, using positive reinforcement and subtle suggestions to get a person to do something. 
But what if the information that nudge is based on is not quite right? 
The Guardian reports that the ‘nudge unit’ in the UK created by David Cameron has been accused by the VIA Institute in the US of bad practice after using the institute’s personality tests to pilot experiments despite being refused permission.
The problem is that the questionnaires used in the experiments were not validated scientifically and the results are pretty disturbing. 
Read more here

Chinwag Psych was a huge success last week. We have our picks of recent revelatory reading just to keep the mind tintilated...

Handwritten revelations of the mind?

The controversial practice of graphology - deducing personality from handwriting - is still making headlines. Bad news for those of us from the 'chicken scratch' school of penmanship. 

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Share This Live

Standage’s talk will be supported by an expert panel of speakers from top UK and international brands, organisations and agencies including:

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Date: 11 July 2013
Location: Microsoft, UK

wearesocialclub - #MayWASC

Face to face social networking

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Date: 29 May 2013
Location: Montpellier Wine Bar, UK

Chinwag Psych Interview: William Higham "Gut feeling, instinct and research for trend forecasting"

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Missing Chinwag Psych? Fear not - we still have some great content to share with you from our speakers. The day focused on machine learning, neuroscience and psychology and how these disciplines can be successfully applied to business. 

One of the great speakers was William Higham, consumer strategist, futurist, author and founder of the Next Big Thing consultancy. His understanding of the way consumers think helps him to advise businesses all over the world.

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Three Cheers for Careers!

Bananas

The Chinwag Careers Day at Digital Shoreditch is May 24th. That, people, is next week.

The agenda and workshops will be published soon, but let us introduce to you some more of the delightful companies looking for you to join them.

The location is the wonderful Modern Jago. Then we'd like you to meet three of the exhibitiors: Microsoft, BPS and Farfetch...

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LinkedIn for Business workshop

Learn how to use LinkedIn to obtain leads and network in this half day Social Media workshop.

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Date: 22 May 2013
Location: Maxet House, UK

Retailers Must Strive to Create Best Mobile Experience

Mobile Shopping

There are many ways in which retailers can strengthen the bond with their customers, but few are as vital as enhancing their mobile experience.

Mobile phones are the most popular devices on the planet and access to them is increasing every day – indeed, research by Apigee revealed most smartphone owners cannot last 24 hours without their favourite apps and games.

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