marketing

marketing

Digital Pulse Analysis July-Sept 2008

Topic: 
marketing
media
Publisher: 

Background

Digital Pulse is a confidence index for the digital industry, reflecting the degree of optimism or pessimism that people working in digital media feel about the industry. It is designed to find out how industry professionals are feeling, how they perceive the current digital business climate, salary conditions and their views on what it’ll be like in 6 months time.

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Behavioural Targeting: The Fire and The Fury

Behavioural Targeting - the saviour of internet publishing or the death of privacy? Our panel debates the benefits, drawbacks, options and threats created by this new path for advertisers.

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Date: 25 November 2008
Location: Bath House, UK

Web Content Strategy

Are you planning to redevelop, refresh or amend your website in the next 12 months? If so, you’ll find this Web Content Strategy seminar a great place to learn more! Featuring talks on 4 areas you should be considering before investing. At this seminar you will learn: how to create an effective website choose the best web content management system Usability testing and best practice Customer Service with Virtual Assistants

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Date: 19 November 2008
Location: 60 Cannon Street, UK

AOP IP and Copyright Forum: Who owns the content?

AOP’s forum on copyright and intellectual property on 20 November brings together legal experts to examine rights ownership behind online publishers’ businesses and its importance to their long-term success.

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Date: 20 November 2008
Location: IPC Media Offices, UK

IAB Engage 2008

In such a fast-paced, ever-evolving world, online is subject to extensive debate - changing behaviour, trends, bandwagons and the constant emergence of new advertising formats have been both a help and a hindrance to its development. One thing’s for sure, the web has come from nowhere in 10 years to challenge TV as the biggest marketing medium in the UK.

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Date: 12 November 2008
Location: Mermaid Conference & Events Centre, UK

Secrets from Silicon Valley: Sarah Lacy on the Rise of Web 2.0.

There is NO ONE who if better placed to speak on this subject than Sarah Lacy. Over the last 5 years she has had unrivaled access to the founders of the companies that have shaped the Web 2.0 scene. Now, for one afternoon only, she is London to share what she knows...

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Date: 7 November 2008
Location: The Soho Revue Bar, UK

London Games Festival: Helping start-up, small and medium-sized games developers grow

We have some fantastic speakers lined up who will share their knowledge of ways to make your business a leaner, more profitable organisation. The day will begin with a keynote from Ed Vaizey, Conservative Shadow Arts Minister who will give us an overview of Conservative policy towards helping SME’s in our sector and other cultural industries. We will also hear from the Liberal Democrats Shadow Minister for Culture, Media and Sport, Don Foster, who will outline their policies for the games industry.

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Date: 28 October 2008
Location: BAFTA, UK

<head> conference

<head> is a web conference that brings together some of the most interesting and exciting developers, designers, creatives, and thought leaders from around the web to share with you their passions and expertise. The sessions cover a wide range of timely topics including web standards, accessibility, web application development, Flash, Flex, and scalability.

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Date: 24 October 2008
Location: Centre for The Magic Arts, UK

Mobile search and location reshaping the digital space

Locative media first came onto my radar in 2005 when notice of a collective called Proboscis and their Urban Tapestries initiative hit my inbox at NMK.

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International CTIA WIRELESS

CTIA Wireless IT & Entertainment is the LARGEST wireless data event in the Internet, wireless and telecommunications industries. With a focus on wireless data applications, software development, network architecture and solutions.

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Date: 1 April 2009
Location: Las Vegas Convention Centre, US

Marketing Sherpa Email Summit

The 4th Annual Email Summit in Miami, March 15-17 2009, and  you’ll leave with practical and specific Email tactics and strategies that you can apply directly to your business or your clients’ businesses.

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Date: 15 March 2009
Location: InterContinetal Hotel, US

Commercial opportunities in mobile phone entertainment

E.Factor's event, Mobile Entertainment, will cover the commercial entertainment possibilities in mobile.

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Date: 13 January 2009
Location: Davenport Lyons, UK

Measuring Success - why profit and cash are not enough

Measuring Success - why profit and cash are not enough, from E.Factor will cover early stage success how to pace performance measurement, non-financial indicators and the dangers of relying on profit and cash to measure success. will cover Measuring success - Why profit and cash are not enough - London, UK Speaker: Sir Andrew Likierman - Early stage success, how to pace performance measurement - Do you have options in how you measure success? Constraints are not objectives - The dangers of relying on profit and cash - Using non-financial indicators - Overcoming some of the measurement problems (and coping with the rest) Venue: London Business School, Regent's Park, London NW1 4SA, UK. Tel: +44 (0)20 7000 7000 Bio Sir Andrew Likierman Sir Andrew Likierman was the president of CIMA, and is currently a professor of management practice in accounting at London Business School. Sir Andrew MA (Oxford) FCMA FCCA works on all aspects of performance measurement and is a director of both the Bank of England and Barclays Bank plc. He is currently working for the UN on its corporate governance. Sir Andrew was previously at the Treasury which he joined in 1993 as Head of the Government Accountancy Service and Managing Director of the Financial Management, Reporting and Audit Directorate. He was knighted in 2001. Professor Sir Andrew Likierman assumed the position of Acting Dean at London Business School on 1 January 2007. Sir Andrew is Professor of Management Practice in Accounting, and his previous roles have included Managing Director, Government Financial Management Directorate and Head of the Government Accountancy Service, HM Treasury. Sir Andrew has recently been serving on the UN Governance Review Committee.

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Date: 12 November 2008
Location: London Business School, UK

Search Engine Strategies (Chicago) 2009

SES Chicago, the only major Search Marketing Conference and Expo in the Midwest, will be packed with 60+ sessions, multiple keynotes and Orion Strategy sessions, exhibitors, networking events and more. We hope to see you there.

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Date: 7 December 2009
Location: Hilton Chicago, US

Digital music: it’s a huge cash sink


The National History Museum was the setting for the Econ Music Conference, last Tuesday 23rd September. The day’s seminars aimed to tackle the ever-changing economics of digital music.

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