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ONLINE BUSINESS ESSENTIALS 3: Effective Search Engine Optimization Strategies

All businesses want to show up first in an organic search on Google and Bing, but how can you achieve this? This workshop will give you an overview of effective techniques and show you how to get ahead of the competition and increase your customer base and revenue.

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Date: 30 September 2010
Location: T8-04 Tower Building, UK

MINIBAR WORKSHOP: Fundraising and Investment Strategies

In this workshop, we hope to help you discover appropriate ways of fundraising for your company, such as: when and when not to go to a venture capitalist; methods for designing a fundraising strategy, and common issues to watch out for.

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Date: 29 September 2010
Location: Young Foundation, UK

ONLINE BUSINESS ESSENTIALS 2: Increase Your Online Visibility

This workshop will introduce Google Analytics and explain how to use it effectively and how to integrate it into marketing campaigns. Other analytics tools will also be considered, and participants will be given advice on how to analyze the origins of their web traffic and convert their traffic into sales.

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Date: 22 September 2010
Location: T8-04 Tower Building, UK

ONLINE BUSINESS ESSENTIALS 1: An Introduction to Online Business

The first workshop in the Online Business Essentials series provides an introduction to the skills required for putting a business online and creating an online presence.

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Date: 21 September 2010
Location: T8-04 Tower Building, UK

Web Analytics

To optimize return on investment you need to measure how users react to campaigns and most importantly what makes a visit into a sale (conversion). In this workshop we will introduce tools and techniques used analyze web traffic.

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Date: 15 September 2010
Location: Young Foundation, UK

MiniBar Data about Data

This month we will focusing on Metadata - the data about data that lets us find content, contextualize it, stream it etc. As part of an upcoming funding call on 'metadata' by the Technology Strategy Board, we will be hearing more about it from some experts.

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Date: 27 August 2010
Location: Corbet Place Bar, UK

Help Build Megalist of British Panels Submitted to SXSW

SXSW 2010 Interactive Programme by Sam Michel

Can it really be that time of year already? The PanelPicker for South by South West Interactive (SXSW), the annual mass-gathering of digital types in Austin, Texas is open for votes and we're building a list of all the panels submitted from the UK.

The lengthy journey to Austin hasn't deterred an increasing numbers of Brits from making the trek, with initiatives like the Digital Mission to SXSW organised by Chinwag, which involved nearly 100 companies this year mixing with over 14,000 delegates from the US and beyond.

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'WORDS UP' - MUSIC WRITING FOR PEOPLE WHO MEAN BUSINESS

This innovative music journalism course aims to engage a breed of writer who has the drive and talent to steer a new anti-churnalism campaign - with our help.

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Date: 11 October 2010
Location: university of westminster, UK

The Designers Fiesta

Join us for an inspirational day of key note sessions and workshops bringing you up to scratch with the ever popular Digital Age and find out what part you can play in the process. This is a truly fantastic opportunity to network with like minded peers, gain knowledge from industry experts and to shape your future.

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Date: 24 September 2010
Location: Acadmey Class, UK

Social Media Strategy for Business Workshop

This workshop is aimed at small and medium sized businesses looking to utilise Social Media for attracting more customers and increasing sales.

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Date: 18 August 2010
Location: ESCP Business School, UK

Personal Branding Club London

The inaugural London Personal Branding Club meetup! This will be a chance to get to know eachother, find out what we want to get out of branding ourselves, looking at personal branding statements in an exercise and of course have a drink and network. http://www.meetup.com/Personal-Branding-London/

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Date: 4 August 2010
Location: The Pitcher & Piano - Holborn, UK

Gnomedex 10

The tenth Gnomedex conference is generating a fair amount of buzz in the blogosphere, which underscores our reason to produce it. Indeed, we will once again become the crossroads between producers and observers, between users and developers.

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Date: 19 August 2010
Location: Bell Harbor Conference Center, US

Drupal Beer and Chat for July 2010

Beer and Chat returns for July. Same routine as usual, pop down from 7pm onwards for a beer and a chat about Drupal. All are welcome from the Drupal veterans to the Drupal curious. We'll be at what is rapidly becoming the official London Drupal pub, the Square Pig in Holborn.

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Date: 26 July 2010
Location: The Square Pig, UK

ad:tech London

ad:tech London: think strategy, not just technology! Meet with Google, YouTube, facebook and Twitter.

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Date: 21 September 2011
Location: National Hall, Olympia, UK

Facebook Killing Online Advertising?

Facebook Advertising Screenshot

OK, so the title might be over-stating the case just a fraction, but the value of the good old-fashioned display advert is certainly suffering.

A recent comScore study claims that while Facebook and MySpace represent 20% of total US display advertising volume, they only represent 5% of total value. In total, the social networks are depressing average CPMs (cost per thousand impressions).

Social networks are averaging just $0.56 CPM compared to $2.43 average. Take Facebook and friends out of the equation and the CPM rises to $2.99.

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