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No one person is 100% sure how technology will affect their publishing business. At The London Book Fair, we’ve gathered together leading solutions providers in our Digital Zone and key industry figures in digital publishing in our seminar programme all here to help you and your business take the leap into digital.

Fanographie Summit: 27 March 2012, London The Fanographie Summit is a gathering of digital media executives who work in sports & entertainment industries. Fanographie will bring together strategists, marketers, technologists, creatives, agencies, media entities, entrepreneurs and more.

The Social Customer 2012 is London’s leading social customer engagement and marketing conference.

A panel of graduate students in the Masters of Digital Marketing Program will be presenting perspectives from their local communities around the globe on how social media in their country has been affected by those issues or how those themes have changed the social media landscape.

Schedule: 10:30 Arrive 11:00 Start 12:45 Lunch 13:45 Further discussions 14:15 Drinks and Networking

Getting it right on the social web isn’t easy. While brands and agencies have more platform and service options these days they also have to face the realities of a crowded social marketplace and increasingly hostile natives. So how does a brand go social when the social web just wants the brands to go home?

What is it about some businesses that succeed in creating more business via social media than others? Matt Hodkinson presents the 7 Secrets … the elements of a social business that ensure growth, improved business acquisition, and retention, irrespective of size.

As part of Social Media Week London, Catalysis is hosting an event that explores the unique challenges that B2B social media campaigns present. There will be two presentations from leading technology companies, CA Technologies and Polycom, followed by a Q&A session. Register here: http://bit.ly/wfzkr9

Our 1-day training session will show you how you can use LinkedIn and Twitter to pick up new clients. This course is aimed at companies that sell to other businesses. If you are selling to consumers, this will not be suitable for you. Both beginners and intermediate users of social media will benefit from this course.

This hands-on workshop will show you how to set up and use the main social media tools, focusing on Facebook, Twitter, and LinkedIn. We will show you real-life case studies of how social media can be used to engage with potential as well as existing customers. This course is intended for both beginners and intermediate users of social media.

Get a grip on digital technology http://enablingdigitaldevelopment.eventbrite.co.uk/

This session is about connecting the dots between feature phones, smartphones and social networks to uncover a path towards global connectivity

The event will discuss the power of Social Business and how this can be used to to harness the willingness and ability of consumers, stakeholders and staff to get closer to, and more involved in, the delivery of business critical processes and practices.