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Youth Marketing Strategy (21st June 2012) is the industry summit that brings together the best minds, top brands and edgiest agencies involved in the fast-moving world of youth marketing.

Latest insights and experiences are shared, fresh ideas are discussed and invaluable new connections are made. If 16-24s are your target audience, this event can not be missed.

We're delighted the organisers have offered 3 lucky Chinwaggers the chance to win a free conference ticket worth £695.00.

Come along to Chinwag's Careers Day at Digital Shoreditch next week (23rd May), where you'll be able to meet the industry's leading employers including agenices, top brands and exciting start-ups.

If that wasn't reason enough, you'll be able to improve your job-hunt with a brillant programme of advice sessions, with Portfolio Reviews from Vitamin T, CV Surgeries with Chinwag Jobs and Creativity & Ideas Workshops by Hyper Island.

There's limited space, so make sure you book now!

Like every 'social-media' guy, I dream of a world where the noise falls away. For years we've been helping brands and their PR firms kick off conversions about their products. We've created a deafening, hyperworld of mischief that flows ever more quickly towards becoming nonsense.

The fundamental truth is that there are only so many social media tools people can be expected to use and only so many ways they will want to interact with them. The smartphone brought the contact point into our hands. Facebook and Twitter fulfilled the rest. There's little you can't do on those platforms that really adds value to a person's every-day social desires. Or so I thought...

Budding brands and those with gazillions of fans alike have one thing in common - a hunger to give things away.

When you're looking at a report suggesting that the start-up cost of client acquisition through AdWords or traditional marketing is nearly always higher than the initial purchase price of your product, it's extremely tempting to brainstorm your way down to the lowest form of marketing...the give-away. Let me argue that we must not and should not go there.

The deadline for UKTI's high profile Trade Mission to China (taking place 28th May - 1st June 2012) has been extended to end of play, Wednesday 25th April.

The multi-sector mission, which will be led by Lord Green, Minister of State for Trade & Investment, is timed to coincide with the China International Fair for Trade in Services (CIFTIS) and will also include a "UK Day" Showcase with networking and bespoke b2b meetings, networking with Chinese government officials and more.