Tesco

Technology is designed to make our lives easier, faster and ultimately more fun.

Tesco is my supermarket of choice. This isn’t because it’s the nearest shop to me. Nor is it because I think they are the cheapest. It might have something to do with the fact I worked for almost all of the other big chain supermarkets in my teens and still have a little grudge about being treated poorly for minimum wage, but I think the main reason I’ll go to Tescos is the clubcard.

At the start of 2011 I purchased my first iPhone. When I got it home I immediately started downloading apps. Once I’d got Angry Birds, Facebook & Twitter I started to search for the more "specific" apps for me. I found the Tesco Clubcard app and moved straight over.

As a near-constant social media user it’s interesting watching the gradual shift to an increasingly connected lifestyle. We’ve clearly passed a tipping point in terms of how willing people are to openly share their personal lives online, be it their holiday snaps, favourite restaurants or even the minutia of their daily lives.

For the purposes of Social CRM though, we’re only just crossing over the edge of the New Frontier as people begin to wonder just how comfortable they really are letting companies get involved with their online lives.

Thus far the majority of web users have happily come to accept how services such as Amazon and iTunes are able to track their usage in order to not only tell them about other products they might enjoy but also what other users with similar tastes are purchasing.