social media

After the success of our first Social Media Week brainstorm, the second, with a consumer focus, took place last Wednesday 7th December at Ketchum PR's offices in Shoreditch.

The aim was to explore how social media is impacting our day-to-day lives from the clothes we wear, the food we eat, the music we listen to, the games we play, the sport we do and the way our families interact online.

The #NewTwitter is rolling out worldwide. Whether you have the new interface yet or not, it might be worth knowing what’s new, and what it’ll mean for you, your brand or your business.

Google+ started life as an attempt to be another Facebook. If I am honest it did a better job - but then again, it's not hard to stand on the shoulders of a giant (metaphorically speaking). The problem with Google+ is it doesn't offer anything additional to Facebook on first viewing.

Google+ is beautiful and easier to use than Facebook - my mum could set up an account on her own which is saying something. But after half an hour she was back in Facebook. Why? None of her friends were using Google+.

So does Google+ stand a chance? Until recently I would have said no.

How an interactive story told through social media taught us to let youth creativity off the leash…

Working to encourage creativity and innovation amongst young people is frequently inspiring and often equally frustrating. Most of that frustration is aimed solely at ourselves for occasionally slipping into the trap of unwittingly projecting our ingrained ways of thinking upon them.

Employers and recruiters using social media, especially LinkedIn, will not be news to many people. But now professionals are turning to social media to proactively search for vacancies.

Anyone with a LinkedIn profile has probably received, and perhaps even say have been annoyed by speculative emails from recuiters with roles to fill. What may be news is that social media is now establishing itself as a media for professionals to use proactively in their search for a job.

Last week saw the return of Chinwag Live, and with the help of our event sponsors, Conversocial we brought you Chinwag Live: When Customer Service Goes Social.

The event looked into the profound impact social media is having on how corporates interact with their existing and prospective customers. We discussed challenges and solutions as well as the future of customer service on Facebook and other social tools.

If you missed the event, or just want to take a look at the action again, you can check out the video here.

For a man that lists “making the world a little bit better” among his interests, Will McInnes isn't doing too badly. He's co-founder and MD of social media agency NixonMcInnes, he's a non-exec at Wired Sussex and he's spoken at TEDx Brighton about radicalising business. Only a “little”?