research

Latest US Neilsen Study Reveals Games Dominate App Downloads

Angry Birds at Game Design Expo 2011 by Vancouver Film School

Maybe it's the over-developed thumbs of the smartphone natives? Maybe the news doesn't have the draw that it used to. Either way, it's games that dominate app purchases in the US according to the latest Neilsen research.

NMA reports that of the 300,000 users surveyed in May, 93% bought mobile games, compared with 76% paid for apps with a news flavour. Surprisingly, bearing in mind thse figures relate to a US audience, the second most popular category of downloads was weather. I thought it was just us Brits who were obsessed.

The statistics reveal the top 10 categories of apps downloaded in the last 30 days are:

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7 July 2011 by Sam Michel

Social media salaries are on the up

Money Shirt by Rob Lee

As a recruitment company we're lucky enough to get great visibility on what's going on in the digital sector as a whole - where the demand for talent is greatest, which roles attract the most interest, and more besides.

We thought that a lot of the information we see would be useful to a wider audience, which is why we recently published our inaugural Digital Salary Survey. Using our data from the second half of 2009, and the first half of 2010, it shows some interesting trends in the sector - some of which I thought I would share here on Chinwag (thanks for the invite guys!)

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16 September 2010 by Phil Haslehurst

IAB Metrics and Optimisation Course

This intensive one-day course will introduce you to the importance of web analytics, teach you how to develop a digital ROI strategy, give you access to the latest brand tracking case studies and look at different testing techniques to help you improve website performance.

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Date: 8 March 2010
Location: Internet Advertising Bureau, UK

AdMob Mobile Analytics July 2008 Report

Topic: 
advertising
mobile
technology
Publisher: 
Admob

AdMob offers free reports with market level data, providing insight into trends in the mobile ecosystem.

AdMob stores and analyzes data from every ad request, impression, and click and uses this information to optimize ad matching. Every day, we see ad requests from more than 5,000 publishers sites in over 160 countries.

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25 August 2008 by Deirdre Molloy

Online Advertising: Beyond Good and Evil

Topic: 
advertising
Publisher: 
StrategyEye

By Aleksandra Bosnjak, Lead TMT Analyst

Rising broadband penetration is helping online advertising cut into the traditional media distribution market and the total online advertising market is estimated to be worth USD180bn globally.

Developing a successful value-added online advertising revenue stream is essential for future revenue growth for telecom operators, traditional media and the 'online advertising' veteran players such as portals.

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25 August 2008 by Deirdre Molloy

Digital Pulse for June 2008

Digital Pulse indices
Digital Pulse: 
123
Current Index: 
128.8
6 month Index: 
120.9
Employment Index: 
134.3
Move Jobs Index: 
131.4
Salary Index: 
99.7
Current Confidence Index: 
120.9
Future Confidence Index: 
126.1

June’s results showed an overall increase in market confidence from May, coming in at 123.0 (up 1.4%). While specific confidence in current market conditions continued to slide - as did faith in the economic environment in six months time - the overall index reflecting sentiment about conditions in the future increased, up to 126.1 (up 4.4% on

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14 July 2008 by Deirdre Molloy

Online Surveys and Research Buyer's Guide 2007

Publisher: 
e-consultancy.com

Overview

Author: Linus Gregoriadis [Head of Research, E-consultancy]

Structure:

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11 July 2008 by Deirdre Molloy

Harnessing user-led innovation

To investigate this phenomenon, NESTA commissioned a major new piece of research - The New Inventors: How users are changing the rules of innovation.  Join them to hear about the findings and to discuss the implications for policy and practice.

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Date: 16 July 2008
Location: NESTA, UK

Using the Old to Inform the New

In this seminar series we look at the wide range of research tools and methods available to measure, improve and track your web presence. In the first speech Adrian Porter, who is reputed to have looked at over 10,000 websites in his time.

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Date: 11 September 2008
Location: Wales Millenium Centre, UK

Digital Pulse for May 2008

Digital Pulse indices
Digital Pulse: 
121.26
Current Index: 
137.83
6 month Index: 
129.28
Employment Index: 
138.49
Move Jobs Index: 
112.34
Salary Index: 
88.82
Current Confidence Index: 
121.71
Future Confidence Index: 
120.81

May's results show another fall in overall confidence - a drop in the Digital Pulse of 3.87%. However confidence in future conditions, 6 months from now, has fallen less, by only 2.5%.

From the figures, it could be tempting to conclude that feelings within the digital sector are on the slide but the index of future conditions may point to some light at the end of the tunnel. Although it's dropped, the figure is quite low and may indicate a general slowing of business rather than a race towards the edge of a cliff. Let's hope so!

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16 June 2008 by Sam Michel

Internet Statistics Compendium

Topic: 
marketing
media
socialmedia
advertising
branding
mobile
usability
technology
search
Publisher: 
e-consultancy.com

A comprehensive compilation of internet statistics and online market research with data, facts, charts, and figures.

Our latest version contains numerous updates including new data on social media, blogging, email, search marketing and mobile.

The guide has been collated from information available to the public, which we have aggregated together in one place to help you quickly find the internet statistics you need, to help make your pitch or internal report up to date.

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8 June 2008 by Sam Michel

The first 88 days of Digital Pulse

88 days ago, Chinwag launched the Digital Pulse, a confidence index for the digital industry.

Why did we do it? What's happened so far?

Early days...

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28 May 2008 by Sam Michel

Online publishing past its peak?

According to The Association of Online Publishers’ (AOP) annual census of revenue growth, online publishing is predicted to be down by 20% this year with a forecasted growth of 31% compared to 52% in 2007.

Despite this forecasted dip, online publishing still fared well compared to business growth in other sectors which is predicted to be 8% for 2008.

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27 May 2008 by Suzanne Morrow

Digital Pulse - April 2008

Digital Pulse indices
Digital Pulse: 
125.5
Current Index: 
142.1
6 month Index: 
131.6
Employment Index: 
142.1
Move Jobs Index: 
116.1
Salary Index: 
95.6
Current Confidence Index: 
126.6
Future Confidence Index: 
123.9

The method for calculating the Digital Pulse has been adjusted to give a more accurate reflection of the industry's confidence, based on feedback from March's results. Using this new algorithm for both March and April's results, confidence dropped 2.5%, with most of the other indices showing small drops in confidence.

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23 May 2008 by Deirdre Molloy

Digital industries’ workforce withstand economic jitters

Ever wondered how people really feel about their careers and futures in the digital industries? Amid the buffeting winds of economic turbulence, are we blasé or nervous, excited or fearful? Now you can find out - and add your own sentiments to the big picture equation.

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20 May 2008 by Deirdre Molloy