research

Facebook is a mirror while Twitter is a megaphone.

That is the core of a University of Michigan study into the two dominant social networks and how people use them.

Lead researcher Elliot Panek and colleagues carried out two studies. In the first, college students were asked how they used social media and given personality assessments. Among this age group, narcissists preferred to use Twitter to broadcast their opinions to others.

Ever fancied sharing your opinion on issues affecting the digital industry? Or writing about your experiences setting up overseas? Maybe you've done some research you'd like to share?

Well now is your chance, Chinwag are looking for guestbloggers - it's a brilliant opportunity to tell your company's story, share your experiences and knowledge and talk about what you're passionate about.

If your email marketing strategy doesn’t factor in mobile devices and your emails aren't mobile ready then your marketing communications are missing a fundamental trick.

Our research shows that 36% of all consumers are already reading marketing emails on a mobile device - and this rises to over half (55%) for 18-34 year olds. The way your emails look - and the volume and type of content within them - needs to evolve so that the content is as engaging on a mobile device as it is on a laptop or desktop computer. Finding the middle ground between both types of devices (the "D-Spot") is paramount - particularly with the rise of m-commerce.

A failure of leaders to adapt to social media is the main barrier organisations face in embracing social media. This is the message of a research project - The Social Media Garden, a digital era research study about social technologies at work.

There is already a mounting body of research on the use of social media in organisations. However, none of these studies have been conducted using social media methodologies. Pioneering collaborative technology was used to create The Social Media Garden. It is, in itself, a demonstration of how social technologies are changing the way we engage in conversations and exchange knowledge about our opinions, experiences and ideas. 

Unilever and Silverman Research conducted the project (which ran Feb - Apr '12 with approx 650 participants) to provide insight to people who are developing, or expanding, the use of social media in organisations.

The terms “Luxury” and “Exclusivity” are often used, if not interchangeably, then at least with a high degree of overlap. Social networks, on the other hand, are all about openness and sharing. Shouldn’t luxury brands shun social marketing?

The experience of luxury brands like Tiffany & Co and Burberry suggest otherwise: social and mobile marketing have paid enormous dividends for both of those brands, so why the apparent contradiction?

You may have heard some of the buzz about Pinterest, one of the newest social networks on the block, but you might not know how much of this excitement is warranted, and how much is pure hype.

Suffice to say, in the history of social networks, never has a service risen so far, so fast; and never has a social network started to deliver lucrative customers to business so quickly. Read on to understand how Pinterest can help your brand.

A new study released by global interactive marketing provider, ExactTarget, found that nearly half of UK consumers interact with brands on Facebook and nearly a quarter of those are more likely to make a purchase from that brand.

Based on more than 1,404 consumer interviews and surveys, The Social Profile UK research report is the latest in ExactTarget’s Subscribers Fans and Followers research series to explore UK consumer behavior across email, Twitter and Facebook.

YouGov, the most quoted research agency in the UK, today reveals its predictions for 2012 on people’s consumption and behaviour around Smart TV, smartphones, Facebook, digital newspapers and digital radio.

Press stories about social media could make you believe that platforms such as Facebook and Twitter are just for spotty teens and young adults on the pull. It’s all parties gone wild when 5,000 turn up and cyber bullying.