parents

Join 19 iconic brands including; Hobbycraft, 02/Telefónica Europe, Arsenal Football Club, Nickelodeon, Marwell Zoo, NSPCC and Penguin Random House Children’s as they share advice on harnessing the latest insights, channels and strategies to win parents and engage kids for exciting, stand-out marketing.

Seen through the prism of the family, this session will investigate the dynamics of the socially connected family unit and how marketers engage. We’ll explore how children and parents use social media both separately and together and the effects of this on relationships between the generations.