families

#SMWLDN in Rewind: The Decision Makers - The Truth Behind The Family Purchase Dynamic

chinwag psych 9th may header

familypurchase

Tuesday morning at the Sport, Entertainment & Culture Hub at Engine saw The Decision Makers: The Truth Behind the Family Purchase Dynamic, hosted by DOCO London. Catch up with the Livestream below.

Families in the UK spend around £187B a year yet not much is known about the complicated decision making dynamic that goes into how that money is spent. This session looked at who in the family makes what decisions and how the members of the family influence each other and what role social media plays in inter-family communications and the decision making process.

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9 October 2012 by Rebecca Rosman

Family Circles: Parents, Children and Marketers

Seen through the prism of the family, this session will investigate the dynamics of the socially connected family unit and how marketers engage. We’ll explore how children and parents use social media both separately and together and the effects of this on relationships between the generations.

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Date: 14 February 2012
Location: Design Council, UK