digital marketing

IAB Engage for Brand Building will provide the latest case studies and examples of exceptional online creativity and integration.

Driven by the industry for the industry, Ad:tech London brings together the thought leaders who shape the future of digital marketing.

Save time and effort at this one day event exploring the new advertising options, networks and targeting methods available to advertisers and publishers.  Rather than researching all the providers yourself and having to organise initial presentations before identifying a shortlist, attend this event which showcases leading suppliers.

Tee off in Tudor style at the Webgains Golf Day on July 11th, 2008. A golf day with a difference and a suitable Tudor theme will be held at the majestic Hampton Court Palace to celebrate Webgains Fourth Anniversary.

In this seminar we will be discussing what is becoming a vital part of any organisation communications strategy. Topics such as achieving audience engagement, understanding social media marketing and the real value of web analytics will be covered.

In the latest of the Precedent seminar series practical tips and examples of ways to enhance your website's ability to communicate your message, including the Web 2.0 era will all be discussed.

In this seminar we will be discussing what is becoming a vital part of any organisation communications strategy. Topics such as achieving audience engagement, understanding social media marketing and the real value of web analytics will be covered.

Marketing in a Widgetized World:  Extend and optimize your marketing through web, mobile and desktop Widgets  

  A strong public relations campaign can be invaluable to any business. Join us at next month’s Think and a Drink to learn about and understand the importance of a good PR strategy. PR is a great way to manage communication between your company and your key audiences and to build and sustain a positive image and reputation. Free to Connect and GameHorizon members, £15 to non–members  

A one-day course designed to give delegates a thorough grounding in the latest web trends for talking about your brand, business or organisation, as well as your own professional profile. Social Media is the next generation of communications, going beyond the traditional media to personal communications with individuals, fostering genuine relationships, creating your own messages and creating value through sharing useful and interesting information. Date: July 3rd, 2008 10:00 to 17:00 Venue: University of Westminster Full price: £175.00 Discount price: £150.00 Book a place Social Media for Business will cover: Blogs: why they are useful; how to set one up in five minutes; what to write; what not to write; dealing with comments; measuring ROI. RSS: what is it and why is it important to your business? Social Networks: does your brand or business belong on Facebook/MySpace/Bebo?; why?; Video Sharing: more than 99% of the videos submitted to YouTube are complete flops - how can you create something that stands out from the crowd? Virtual Worlds: the next big thing or the next big way to lose a lot of money fast?; strategy and tactics for deciding on emerging technologies. Buzz Monitoring: how can you keep track of and measure the impact of all this activity? Course Tutor Will McInnes is managing director at Nixon McInnes - his job is advising on and implementing web strategy for clients. He practises what he preaches when it comes to social media. For starters, you can read his blog here, catch his bookmarks here and the music he’s listening to here. There may well be additional ways to track him down.