advertising

2008 Online Advertising Handbook + Benchmarks

Topic: 
marketing
advertising
Publisher: 
  • Fact-based data for online advertising strategy, tactics, and general know-how
  • 577 advertisers and marketers surveyed
  • Filled with common sense design and scientific targeting
  • 30 Images/Creative Samples
  • 116 Tables and Charts

  • Generate Real Value From Online Ads, Ranging From Behavioral to Contextual to Rich Media to Video

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    How to Sell Good Marketing to Your CEO

    Topic: 
    marketing
    advertising
    Publisher: 

    Practical advice for everyone who has a tough time getting a CEO to say "Yes!" to marketing, PR and/or advertising budgets or campaigns. Includes insights on how to handle the 8 different CEO-types. Also useful for agencies advising clients.

    Do you (or your clients) sometimes have a hard time getting sign-off on new campaign ideas? Does upper management challenge or stonewall your plans?

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    Being Digital: Mashup Conference

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    Date: 10 June 2008
    Location: BAFTA, UK

    Best practise search engine marketing

    Date: 
    10 Jun 2008 - 09:15 - 11 Jun 2008 - 18:00
    Venue
    Teddington

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    Manchester calling as Chinwag hits the digital north

    The internet was meant to be the thing that liberated us from place. Anyone could design a website or run a company from their bedroom or a remote eerie. All you needed was a computer and an ISDN connection, right?

    But some habits die hard. Basing your web business in London seems to be one of those things. Despite this, there's a thriving scene around Britain, and we're keen to give as many people and places as possible access to our services.

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    Chinwag Live: User Centered Advertising (with Manchester Digital)

    Is advertising that's attuned to and valuable for consumers a contradiction in terms? Does it exist? Should it be created, and how will it work?

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    Date: 15 April 2008
    Location: CUBE, UK

    PR and publishing voices at Tomorrow's Ad Formats

    Our next panel, Chinwag Live: Tomorrow's Ad Formats on Tuesday 18th March is shaping up to be an interesting evening...

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    Chinwag Live: Tomorrow's Ad Formats

    As online content diversifies, new forms of advertising are emerging to keep in step with this ever changing landscape. The next Chinwag Live looks at trends beyond the banner...

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    Date: 18 March 2008
    Location: The Slug & Lettuce (Downstairs), UK

    Chinwag Live: PPC Earthquake

    Google still leads the search world. But two spanners are flying towards its works. Yahoo's new "Panama" platform and Microsoft's AdCenter.

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    Date: 27 March 2007
    Location: The Slug & Lettuce (Downstairs), UK