Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes

Based on interviews, surveys and studies

12 Mistakes and how to avoid them

16 Creative samples

Start Auditing Your Newsletters with This Dirty Dozen List

Some mistakes can be fixed with common sense. Others will cause you to pause and reconsider your strategies. All of them are mistakes nearly everyone makes.

This special report:

• Explains the mistakes and why they happen
• Provides practical ways to avoid these mistakes
• Offers creative samples from marketers who get it right

From the Dirty Dozen you’ll:

• Avoid common mistake of disregarding BlackBerry and other mobile readers and increase sales by up to 262%.
• Find out how good deliverability can increase email-generated revenue by up to 143%.
• Learn how the right subject lines can improve clickthroughs by as much as 92%.

The Dirty Dozen Mistake #1. Blatant Lack of Permission
Mistake #2. Utterly Deficient Segmentation
Mistake #3. Lame ‘Welcome’ Messages
Mistake #4. Frequency Decisions Made for the Wrong Reason
Mistake #5. Institution-to-One Messaging
Mistake #6. No Real Interactivity
Mistake #7. Deliverability: Content, Formatting & Lack of Self-Advocacy
Mistake #8. Designing Images That Appear as Red Xs
Mistake #9. Disregarding Your BlackBerry and Mobile Readers
Mistake #10. Repeating Ad Types
Mistake #11. Collecting Bad Response Rates
Mistake #12. Relying on Email Only