UKNM: Re: Viral Marketing

[stuart ledden]

Funnily enough this was mailed to me only a few weeks ago.  It was

originally released by Telstar Entertainment as part of their promotion for

a game called - 'Virus'....

I still have a copy somewhere in the depths of my in-box, so if anybody

would like to see it, mail me off-list and I'll forward it to you


Cheers

Stuart



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Stuart Ledden

Client Services Director

Soholondon Ltd.

Digital Communications Agency

T: 0171 404 0303

F: 0171 404 0588

M: 0411 666 429

E:

stuartsoholondon [dot] com

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	-----Original Message-----

>  

> Date: Mon, 20 Sep 1999 13:40:07 +0100

>

From: "Max" <maxyalplay [dot] com>

> Subject: UKNM: Re: Viral Marketing

> 

> This one is about as literal as you can get.

> 

> I heard about a games manufacturer who was releasing a game with a virus

> theme to it. They sent out an email to a select mailing list with an .exe

> attached that was disguised as something innocuous. When the receiver

> clicked on this .exe a program was run that gave the appearance that their

> hard disk was being erased bit by bit (or something - I can't remember the

> details).

> 

> Anyway, the viewer was left to suffer for a minute or so before a splash

> screen came up much to his relief heralding the release of this new game.

> 

> The idea was that the shock would be so great that the receiver would

> decide

> that it would make a great practical joke to play on his mates, and so

> would

> pass on the "virus"...

> 

> This was all a year or two ago, I think. I never saw the file so I can't

> vouch for the story. Has anyone got a copy? 


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