UKNM: Re: Viral Marketing

[Max]

This one is about as literal as you can get.


I heard about a games manufacturer who was releasing a game with a virus

theme to it. They sent out an email to a select mailing list with an .exe

attached that was disguised as something innocuous. When the receiver

clicked on this .exe a program was run that gave the appearance that their

hard disk was being erased bit by bit (or something - I can't remember the

details).


Anyway, the viewer was left to suffer for a minute or so before a splash

screen came up much to his relief heralding the release of this new game.


The idea was that the shock would be so great that the receiver would decide

that it would make a great practical joke to play on his mates, and so would

pass on the "virus"...


This was all a year or two ago, I think. I never saw the file so I can't

vouch for the story. Has anyone got a copy? 

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