Re: UKNM: money / drain

[Edd Dumbill]

On Wed, Sep 01, 1999 at 06:06:15PM +0100, Peter Beech wrote:

> "Houston, Richard" wrote:

> 

> > my question remains:

> >

> > > can anyone name an fmcg web site that is of any genuine value

> > > either to the brand or the consumer?

> 

> tango.com has been pretty successful too - must be something about soft

> drinks - or maybe, it could be that Britvic know a thing or two about getting

> good brand communication out of their online agencies.


Can you explain how you define "successful"?  Has the web site had a

tangible, measurable, or significant effect on sales?


Thanks


-- 

Edd 

********************

UKNM is sponsored by Excite UK, visit us at http://www.excite.co.uk.

Email Khalil Ibrahimi

khalilexcitecorp [dot] com (mailto:khalilexcitecorp [dot] com)

 to advertise on Excite.

********************

Change your UKNM subscription use http://www.chinwag.com/uknm.html