Re: UKNM: Newsgroups

[Ray Taylor]

Newsgroups do tend to be used by technical people, but not just in IT.


I would advise against bombarding newsgroups with messages, for reasons that

I hope are obvious.


If you are going to use newsgroups, all you need to do is to identify the

ones of most interest, and then _participate_ in any discussion, making

reference to your URL if the rules of the group allow it.


We have had some success doing this for a client in the telecoms business

(business products, not consumer) because the technical nature of their

product is such that using newsgroups is one of the few ways of finding out

the answers to technical problems.


We just replied to requests that fell within the expertise of the client.


But for non-technical, consumer-oriented campaigns, I can't see that

newsgroups are of much use.


Other online communities may be and Sitelynx specialises in promoting to

online communities.


Or it may be worth doing one-to-one promotions.


But it's a bit difficult to say what you can without knowing more about the

product area.


Ray Taylor

NMC/Adplan




-----Original Message-----

From: bill cartright <

bill_cartrightyahoo [dot] com

>

To:

uk-netmarketingchinwag [dot] com

 <

uk-netmarketingchinwag [dot] com

>

Date: 18 September 1998 14:45

Subject: UKNM: Newsgroups



>Has anyone on this list had any quantifiable success with Newsgroup

>campaigns?

>

>I've been bombared with people tell me that I should run newsgroup

>campaigns, but I have no idea how many people are on them, how many

>people use them regularly or how many people will see my posting.

>

>Surely its just the techy old school that use Newsgroups these days

>and not the wider population.

>

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