uk-netmarketing Archive
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| Subject: | Re: UKNM: P&G FAST |
| From: | Ray Taylor |
| Date: | Fri, 18 Sep 1998 15:58:14 +0100 |
Sajid is right, there is a lack of fully-equipped agencies for online
campaigns of the size and quality expected by the household giants.
But why should this kind or work be organised by a single agency? If the
established FMCG agencies were prepared to work in a flexible and creative
way with new media, were open to ideas, and prepared to bring in online
specialists as required, then the job becomes no more than an exercise in
project management.
Simple really!
Ray Taylor
NMC/Adplan
-----Original Message-----
From: Sajid Mohammed <g23
rocketmail [dot] com>To: uk-netmarketing
chinwag [dot] com <uk-netmarketingchinwag [dot] com>Date: 18 September 1998 14:49
Subject: Re: UKNM: P&G FAST
>On this question of FMCG, how many online houses are there who can say
>that they can service the expectations of FMCG advertisers like
>Unilever and P&G fully online? It seems to me that this is not a field
>where too many are specialising at the moment...correct me if I am
>wrong, people.
>
>Sajid Mohammed
>_________________________________________________________
>DO YOU YAHOO!?
>Get your free @yahoo.com address at http://mail.yahoo.com
>
>
>
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