Re: UKNM: localised Web ad campaigns

[Ray Taylor]

From: Leon Mumford <

leonmfriday-ad [dot] co [dot] uk

>


>What's more important- The "numbers" you display to (often grossly

>exagerated anyway), or the percentage of serious local internet users

>that you attract?


Both are important. But you can't run a campaign (generally speaking) to 100

users.


> In my experience, it's not local ISP's or local digital newspapers that

provide the > most extensive listings for local sites but local business

directories.


Local business directories? We must be using different Internets.