UKNM: localised Web ad campaigns

[Leon Mumford]

Ray Taylor wrote:

>Even if it were possible for media owners to target that finely, it

>makes the numbers quite small.


What's more important- The "numbers" you display to (often grossly

exagerated anyway), or the percentage of serious local internet users

that you attract?


My point is that, by targeting, I assume that you are trying to focus

your message- perhaps with the intent of getting a better quality of

response. If that's true, then why stop there? Why not focus your

campaign on local sites that are actually being used by the local online

community? How do you find these sites? In my experience, it's not local

ISP's or local digital newspapers that provide the most extensive

listings for local sites but local business directories. There are a

number of them, and some are better than others- But they will build a

picture of who is active within the local internet community. With a

little research, I think you'll be surprised by the unique make-up of

each local online community and you can build your campaign accordingly.


By the way, without trying to blow my own trumpet too much, you might

want to check out www.friday-ad.co.uk. We probably have an online

edition for each of the towns that you are trying to cover. And local

people actually use our site to buy- not just to read.


GOOD LUCK

-------------------------------------------------------------------------

Leon Mumford

Internet Sales & Development Executive, Friday-Ad

Eastbourne Road, Ridgewood, Uckfield, TN22 5AH

01825 76 6000 ext.377


http://www.friday-ad.co.uk

leonmfriday-ad [dot] co [dot] uk

Fast, easy, effective advertising focused on the LOCAL community.