UKNM: privacy policies

[Kevin Rice]

Hi all,


My question to the list involves the use of privacy policies. We are

currently devising a policy for a new ad-network focused on the UK market,

but every time we try to write a statement the message boils down to the

same thing:


"We track statistical information for the purpose of running our service,

but we don't provide personal or business specific details to any external

companies or organisations, for any reason, ever, unless prior consent is

given."


This seems to sum it up, so why do other sites have such long-winded

policies and why is the privacy issue considered so difficult? If we state

the above and stick to it, surely there is no problem, or are we missing a

point somewhere? To qualify the issue our site will make 'general'

information available in a members area, but this general information will

not be directly linked to a source. For example:


average CTR's for 'top of page banners' across the network are XX

average CTR's for 'bottom of page banners' across the network are XX


Does this kind of thing require some special privacy provision?


Also, as a separate issue, does anybody have any strongly held opinions on

www.truste.com or other kitemarks?



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me off the list.


Many Thanks

Kevin Rice

kriceadictive [dot] com

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