Re: UKNM: Unsolicited Email

[Tim Ireland]

From: Charles Meaden <

cmeadendigitalnation [dot] co [dot] uk

>

> Ideally your client should change all the forms on their web site, so

> that people have the chance to opt in.

>

> However in the meantime, they should do the following when they

> send out any mailings

>

> 1) Let the recipient know how to unsubscribe from any mailing

> 2) Let the recipient how their address was obtained.

>

> Both of these should be promiently displayed at the top of any

> mailing


Wouldn't hurt, either, to show the company's human side


Something like:


==================================================

OOPS! Recently you filled out a form on our site at www.???.co.uk. We have

just discovered that the 'I don't want any more information' option button

was missing (apparently it had taken the week off to visit relatives in

Scunthorpe). The end result is we now have a list of people who have shown

interest in our company, BUT have no idea who wants to know more about our

widgets by email and who doesn't. If you do not wish to receive any more

mailings regarding our fabulous free-rotating widgets, simply reply to this

email with the word 'REMOVE' in the subject header. Thanks.

==================================================


;)


Tim Ireland

Senior Copywriter

DESIGNERCITY LIMITED

Email:

timdesignercity [dot] com

URL: http://www.designercity.com

Have it your way @ www.funmail.co.uk


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