RE: UKNM: Big band or little whimper...

[Damian Jennings]

The Samster scribed:


 >What's the best launch strategy for a new media brand? Particularly a

 >completely new brand, with a new website?


 >It struck me that the recent spate of big launches from the likes of

 >jungle.com, boo.com, smile.co.uk, etc. have all been announced, with a

heavy

 >dollop of hype, plenty of traditional and online press, and then

 >underwhelmed their audience.



If by online press you mean Internet mags, actually, smile.co.uk and boo.com

didn't use any at all.  


Jungle used .net and a couple of the little ones.


Seems odd to me that there are campaigns running in National press, TV etc

that don't use the Internet press to support their efforts.


Hey ho.


Damian Jennings

Advertising Manager

the net magazine - the biggest Internet magazine in the UK



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