Re: UKNM: boo.com - helpful advice

[Stewart Dean]

At 15:36 09/11/99 +0000, you wrote:

>Hi,

>

>I thought that I'd offer some *free* advice for boo.com - and be a bit more

>constructive.

>

>All I'm going to do is recommend a site that sells clothes + accessories

>and does it rather well in a nicely-designed and well thought-out manner:

>

>http://copyleft.net/

>


I'm with you on this one Paul.  Looks like Boo has approached the project

like some kind of new media show case rather than an actual shop.  The

navigtion is bad as is the information achetecture (common - having to pick

you country from a javascript drop down menu at the start - how dull and

awkward).  As a shop the front window doesnt actually have any products

(something I can never understand), it's not cheap, it's not quick and it's

not even cool.  Visual it's dull, and at times unreadable (orange text on

blue for miss boo at what looks like font=-3). As for advertising - people

being sick and cutting their knee open.  


Boo is a great oportunaity thrown away by what looks like gross new media

incompitence. I suspect there where an awful lot of talkers on this project

but very few doers so to speak.


Stewart Dean  


Interactive TV links:

http://www.dmoz.org/Arts/Television/Interactive/ 


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