RE: UKNM: two launches and two funerals

[Matt Jones]

> designers get in the UK (and that's a drink he owes me).  But it's the

> process and user-testing that makes me confident to predict we'll be

> lavashing plaudits on the site in the coming weeks.  


cheers chris. prrrresssure.... i left the beeb in july after the user

testing and concept design stage (and some of the detailed design) was over

- so haven't been there for the last implementation stage, but from what

they've let me see it's going to be fine... i hope!!!


no doubt they'll get lots of complaints about what they've changed cos

everyone's been used to it for 2 years. ho hum.


> It's the *user-testing*, stupid.  It works, so do it.


hell yeah. 


there are *so* many good reasons for doing it - some less pure in motive

that others...


<machiavelli>it's a great tool to manage supplyteam/client relations with -

if you have an 'external' reference point, then egos on boths sides can be

checked...</machiavelli>


in the insanely-accelerated timescales that most projects demand (especially

startups) - you tend to get a lot of clients questioning whether

user-research and testing is strictly necessary. 


unfortunately it's getting easier to show them examples why it is...


jones xxx 


~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

post new media vacancies for free

uknm-jobschinwag [dot] com

 				*******************

 sponsor the uk-netmarketing list and website, contact

saleschinwag [dot] com

 for more details.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

  To unsubscribe or change your list settings go to

http://www.chinwag.com/uk-netmarketing or

helpchinwag [dot] com