RE: UKNM: Banners? Wot banners?

[Patrick Irwin]

Tim, you're spot on about space selling, it is lazy, sloppy, short-termist

and for most clients I've spoken to hardly illustrates the potential that

they've been lead to believe exists. However, when you start talking

effectively leveraged co-marketing, sponsorship and integrated content then

money begins to appear from 'discretionary' budgets and a willingness to

experiment and importantly learn becomes a reality. 


Consequently we're able to forge a mutually more effective relationship

going forward. Yes, it is a tougher sell but nothing that was ever

worthwhile was ever an easy ride.


Patrick Irwin

Carlton Online

t: : + 44 171 663 3667

f :  + 44 171 663 3664

icq : 34024760

pirwincarltononline [dot] com

 <

pirwincarltononline [dot] com (mailto:pirwincarltononline [dot] com)

>  


	-----Original Message-----

	From:	Tim Hayward [SMTP:

timhhhcl [dot] com

]

	Sent:	30 April 1999 12:23

	To:

uk-netmarketingchinwag [dot] com

	Subject:	Re: UKNM: Banners?  Wot banners?


	So what are you going to do about it?


	Might I suggest that, as an industry, we stop pursuing the sloppy

model of space

	selling (which we've known had a limited lifespan since it began)

and start doing

	creative things with brand/content integration. I realise it's a

tougher sell.

	But then, surely, not every client is a short termist,

numbers-blinded fuckwit

	and not every NM person is a venal greedy moron applying the

techniques of double

	glazing sales to an exciting new medium.


	Sean Phelan wrote:


	> I've been told that the offline equivalent works very well too;

some people

	> find it much quicker to simply pick up a newspaper or magazine

from the

	> racks outside newsagents as they walk by, than to actually stop

and pay for

	> them.

	>

	> It is not, of course, the payment people are trying to avoid, it

is the

	> delay in their busy schedules.

	>

	> Getting back to the online version... do other people on this list

perceive

	> the removal of banners as benign?  I know I may be a little biased

here, but

	> I regard it as cheating on the implicit contract that makes, and

keeps,

	> quality content available for free.

	>

	> Sean

	>

	> >>Here's a nifty little app. which seems to remove banners,

animated gifs and

	> >>other annoyances:

	> >>

	> >>

	> >>http://www.siemens.de/servers/wwash/

	> >>

	> >>It's called WebWash.

	> >>

	> >>But will it catch on?

	> >

	> >WebWasher has been around for a while, though it's now gone

freeware for

	> >private users. We covermounted it recently (stop booing out

there) and got

	> >a good response from readers. People have been impressed with the

way it

	> >works, although the set-up has confused a lot of people (local

proxy

	> >servers, etc.).

	> >

	> >It's not the fact that it removes ad banners that people go for,

	> >necessarily. It's that it can speed up browsing by cutting out

unecessary

	> >downloads.

	> >

	> >Paul

	>

	> =============================================================

	> Sean Phelan

seanmultimap [dot] com

     http://www.multimap.com

	> phone (within UK): 0171 433 0460      fax (UK): 0171 209 5194

	> phone (Int'l):  +44 171 433 0460      fax:   +44 171 209 5194


	--

	++++++++++++++++++++++++++++++++++++++++++++++++

	    Tim Hayward. Senior Consultant. e:HHCL.

	Kent House,14-17 Market Place, Gt Titchfield St,

	     London, W1N 7AJ. Tel +44-171-915-7579.

	

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