Re: UKNM: marketing to kids

[Steve Bridger]

Nicole,


> Does anyone know where I can find out more about kids on the web, in terms

> of their Internet habits and online kids brands as well as whether are there

> any specific publications (on or offline/ UK or global) in this area.


Last December CNET featured an excellent series on "Building Web sites

for kids". It included many web site links.

http://www.builder.com/Graphics/Kids/


"Marketing to Kids Online Isn't Child's Play"

http://www.thestandard.com/articles/display/0,1449,2720,00.html?home


If you want a good general intoduction to the subject, try Don

Tapscott's "Growing Up Digital : The Rise of the Net Generation"; he

strikes a very positive note on what the Internet and other digital

interactive technology is doing to and for kids.

http://www.amazon.co.uk/exec/obidos/ASIN/0070633614/o/qid=929553702/sr=2-3/026-7526517-9241804



Steve Bridger

redefine ltd

e:

steveredefine [dot] co [dot] uk

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