Re: UKNM: The Cluetrain Mainfesto

[Christine_Asbury]

In reply to Sara Waller:


Yes, there's some good contextual stuff in the 'Cluetrain Manifesto' and

you can get Chapter 1 free if you go to their website.


www.cluetrain.com


We had a talk from one of their colleagues recently re. death of marketing

as we know it, how trad brand marketing hides 'the truth' ...


"it had reduced reality to a single word broadcast from a single orifice in

a managed way"


Christine Asbury

casburybatesuk [dot] com

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