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| Subject: | Re: UKNM: The Cluetrain Mainfesto |
| From: | Chris Heathcote |
| Date: | Mon, 24 Jul 2000 16:34:46 +0100 |
At 10:34 am +0100 on 21/7/00, Sara Waller wrote:
>Any thoughts on this? (enclose book review on Amazon ) Strikes up a debate
>on importance of chat rooms, forums, usenet groups , customer service, user
>empowerment etc....
It's a very good read.
Most of this stuff should be obvious - but many marketeers forget
they're talking to humans, and never think if they'd personally like
being talk to how they're getting companies to talk to their
customers.
The most interesting part (for me) is the emphasis on companies
talking to their workers in the same way, and letting real workers
with real human opinions talk to customers and anyone else who wants
to talk.
It should be a very scary read for many large companies....
c.
(and best of all, all the authors read their email, and are very
human, very funny individuals)
--
______________________________________________________
Chris Heathcote <Head> New Media
http://www.head-newmedia.com/ tel: +44(0)2077377579
http://www.head-space.org/ fax: +44(0)2077377971
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UKNM: The Cluetrain Mainfesto, Sara Waller
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