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Subject: Re: UKNM: QXL low advertising model
From: Fiona Campbell-Howes
Date: Mon, 17 Jul 2000 09:15:16 +0100

Andrew, maybe you should do a case study of Just35's viral marketing
techniques :-)

----- Original Message -----
From: Andrew Mackie <editoratmarketingsherpa [dot] co [dot] uk>
To: <uk-netmarketingatchinwag [dot] com>
Sent: Friday, July 14, 2000 4:23 PM
Subject: Re: UKNM: QXL low advertising model

> Anyone know of any case studies for this or any other low
> > cost start-up marketing models?
>
> I interviewed Ybag.com for MarketingSherpa.co.uk a couple of weeks ago -
> they made the decsion to launch without expensive ad campaigns (in
> particular, TV), exploiting cheaper media (like classified ads) instead.
> You can read the whole interview at:
> http://www.marketingsherpa.co.uk/sample.cfm?contentID=461
>
> Hope this helps.
>
> Andrew Mackie, Editor
> editoratmarketingsherpa [dot] co [dot] uk
> 07092 031411
> _________________________________________________
> Get new marketing case studies every week!
> http://www.MarketingSherpa.co.uk
> Practical news for Internet marketers & advertisers


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