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Subject: Re: UKNM: Re: Amazon.com
From: Chris Heathcote
Date: Tue, 22 Feb 2000 00:05:13 GMT

At 2:12 pm +0000 on 21/2/00, Stefan Magdalinski wrote:

>except that 95% of the academic usability theory and practice is snake
>oil of the first order.

Indeed. In Nielsen's latest book, he talks about usability
consultants who, when asked about navigation, and usability of
websites, didn't know what users wanted, merely how to test to see
what users want. Sites benefit from a user advocate in a "benevolent
dictator" role, taking in other's concerns, and building a site with
real vision that cuts right to the core of the product/site. This will
immediately fulfill what I see as brand values that any e-commerce
site must have, namely trust, ease-of-use, and honesty.

Talking about CS graduates, it's hard to name more than 2 or 3 CS
degrees that produce good real-world programmers, let alone usability
consultants and interaction designers. It all comes with experience.

c.
______________________________________________________
Chris Heathcote <Head> New Media
http://www.head-newmedia.com/ tel: +44(0)1717377579
http://www.head-space.org/ fax: +44(0)1717377971
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Replies
  Re: UKNM: Re: Amazon.com, Stefan Magdalinski

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