UKNM: Re: Banner click rates

[Richard Martin]

And interestingly enough, I've heard some bad reports about FT's efficiency 

in fulfilling agreements once they've been booked.


If you want in depth information, Fletcher Research are usually the people, 

but you'll have to pay a subscription


Finally, in my humble view, banners do still work, as long as a lot of 

thought is given to placement and relevance.  If, however, you just stick 

banners up on a load of high traffic sites and hope, you'll probably be 

lucky to get a half per cent CTR.


Richard



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