Re: UKNM: Re: Amazon.com

[Duncan Clubb]

Cait - I think you've hit the nail on the head.  I've long thought and

argued that IT bods are long experienced in producing UI's for

applications, but the biggest problem is the refusal of most people to

consider web sites as applications rather than flat media.  Even the

most feeble of sites is still an interface to a *system*, even if it

does not do very much.  Maybe it's time that us techies stuck our heads

above the parapets sometimes and tell the ponytails where to put their

rubbish ideas.  Er, sorry, that should read: work more closely with

marketers and designers to ensure that usability and flow are considered

as fundamental design parameters, and given equal (if not greater)

emphasis as aesthetics and branding.


Aye

Duncan


Cait Hurley wrote:

 > 

 > Completely with Stef on this one. what people may not realise (given that

 > all techies are a world unto themselves, right? and you don't actually

 > communicate with them, do you, you just let them build your lovely money

 > making idea that you had) is that the people with the most usability

 > expertise in their agencies or companies are in fact the techies, given

 > that usability engineering for software plays a big part in CS degrees.

 > 

 > But of course, designers/producers who have come from usually completely

 > flat media backgrounds, and have absolutely no usability training just, you

 > know *know*, don't they?

 > 

 > Hence: Boo. Hence: redesign.

 > 

 > And by the way, *I'm* a producer so I (potentially) include myself in the

 > criticism.

 > 

 > At 12:23 19/02/00 +0000, you wrote:

 >  >Stewart Dean wrote:

 >  > >

 >  > > Two words - customer experience.

 >  > >

 >  > > Nearly all techies don't get it or don't understand why it's important.

 >  >

 >  >I object to that. not that it's not true, but I haven't seen a greater

 >  >degree of cluefulness in the other departments either. especially not

 >  >marketing.

 >  >

 >  >stefan

 >  >

 >  >--

 >  >/** Stefan Magdalinski, computin

 >  >     info: http://www.isness.org/house/boat/sig.txt **/

 > ________________________________________________________________________

 > Cait Hurley | mb: +44 0771 8516943 | wk: +44 01442 882648 | icq: 1257510



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