Re: UKNM: Re: Amazon.com

[Ian Fenn]

Dan writes:

 > This makes me think of all those people who haven't used the web at all

 > yet - how do we make sure that we don't alienate them?  What do we need

 > to do to ensure they don't 'opt out' after their first experience and

 > stop bothering to use this slow and cumbersome Internet beast?

 >

 > Where do we draw the compromise line between assuming Internet users are

 > getting more experienced and accepting that they need simpler and

 > simpler interfaces as more newbies come online?

 >

 > Any thoughts?


I think maybe we should just start designing sites properly!


You have to begin with, and continually think of, the users. Look at any

number of corporate, supposedly consumer-focused, web sites. In the vast

proportion of cases it's obvious that the the over-riding concern has been

getting the brand values across, not serving their consumers.


--

Ian



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